What appeals to me with digital marketing and e-commerce isn't only the idea of involving myself in the establishment and development of new brands, projects or companies. I find the approach of setting the strategic course for their growth, of inspiring highly motivated teams and of implementing new and efficient processes truly exciting. But in the end it is my aspiration and guiding principle to create something unique for the customers, make them see their own uniqueness and help them experience exceptional services and (brand) experiences.
“Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.” – Beth Comstock
“Never doubt a small group of thoughtful, committed people can change the world. Indeed, it is the only thing that ever has.” – Margaret Mead
Analysing specific situations and complex problems quickly and precisely, developing a strategy to master challenges and to achieve the set goals in consideration of internal processes or possible capacity constraints.
By pooling analytical data with customer insights, sales reports and market figures, I develop a solid basis for decisions, ensuring that company-critical decisions have not to be made on the basis of gut feeling.
Annual budget planning process, based on strategic projects, future marketing campaigns and human resource plans.
Weekly/monthly performance supervision and adaptive budget allocation to manage marketing channels in the most efficient way and ensure success.
A strong team of result-focused senior team leads and creative employees with a wide range of interdisciplinary expertise and aided by a flexible corporative structures achieves fast and effective results and boosts efficiency throughout the organisation.
I would be glad to send you any other information you may require if you would like to consider a co-operation.
Managed teams of up to 36 and controlled annual budget of € 14m+
E-Commerce | Strategic Planning | Budget Management
Marketplace Management | Project Management Methodology
Landing Page Optimization | Site Design & Usecases
Adobe CC | E-Mail Marketing and -Automation
Web Analytics | Data Ware House / BI
Market Research | CRM Integration
Team Building | MS Office (Excel, PPT, Word)