C.G.HAMMER

Digital Elder in a World of

Passionate about Digital Marketing and E-Commerce

WHAT DRIVES ME AS AN ECOMMERCE & MARKETING EXEC

What appeals to me with digital marketing and e-commerce isn't only the idea of involving myself in the establishment and development of new brands, projects or companies. I find the approach of setting the strategic course for their growth, of inspiring highly motivated teams and of implementing new and efficient processes truly exciting. But in the end it is my aspiration and guiding principle to create something unique for the customers, make them see their own uniqueness and help them experience exceptional services and (brand) experiences. 

“Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.” – Beth Comstock

“Never doubt a small group of thoughtful, committed people can change the world. Indeed, it is the only thing that ever has.” – Margaret Mead
Christoph G. Hammer

MY SPECIFIC STRENGTHS

I'm a strong leader who consistently takes the most challenging projects, builds exceptional teams, and drives significant ROI.

Strategic Planning

Analysing specific situations and complex problems quickly and precisely, developing a strategy to master challenges and to achieve the set goals in consideration of internal processes or possible capacity constraints.

Analytical Decision Making

By pooling analytical data with customer insights, sales reports and market figures, I develop a solid basis for decisions, ensuring that company-critical decisions have not to be made on the basis of gut feeling. 

Budget Planning and Allocation

Annual budget planning process, based on strategic projects, future marketing campaigns and human resource plans.
Weekly/monthly performance supervision and adaptive budget allocation to manage marketing channels in the most efficient way and ensure success.

Team Building

A strong team of result-focused senior team leads and creative employees with a wide range of interdisciplinary expertise and aided by a flexible corporative structures achieves fast and effective results and boosts efficiency throughout the organisation.

ABOUT ME

Senior entrepreneurial executive with more than 20 years of experience managing CRM, online marketing and online shops. Skilled strategist who transforms strategic plans into workable solutions and benchmarks performance against key targets/goals. Results-focused digital marketing manager with a thorough understanding of e-commerce, personalization, content marketing, customer engagement, and community building strategies. Proven track in driving sales and increasing brand awareness.

I would be glad to send you any other information you may require if you would like to consider a co-operation. 

MY SKILLS

Managed teams of up to 36 and controlled annual budget of € 14m+


E-Commerce    |    Strategic Planning    |    Budget Management   
Marketplace Management    |    Project Management Methodology    
Landing Page Optimization    |    Site Design & Usecases    
Adobe CC    |   
 E-Mail Marketing and -Automation   
Web Analytics    |    Data Ware House / BI    
Market Research    |    CRM Integration    
Team Building    |    MS Office (Excel, PPT, Word)   

STRATEGY

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PERFORMANCE MARKETING

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BRAND MARKETING

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CRM

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LEADERSHIP

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